Ricky Hayman, an executive at a struggling home shopping television network, is desperate to boost sales and save his job. His fortunes change when he meets G, an eccentric wandering spiritual guru whose charisma and unconventional wisdom captivate viewers. Ricky brings G onto the show, and sales begin to soar. However, as commercial success grows, Ricky is forced to reconsider the true meaning of happiness and the conflict between material wealth and spiritual values.